The Tropicana fruit juice company recently paid to film a commercial in Inuvik.
The shoot coincided with the Sunrise Festival, and the production brought along something amazing: A globe that the Inuvik Drum drescribed as “a 15,000 pound helium balloon equipped with 40,000 to 70,000 watts of electricity.”
Amazingly, this bulb was kept floating and intermittently lit for about two days. The device is from France and is apparently unique in the world.
The globe was used to simulate the sun reappearing over Inuvik in the winter.
Apparently it cost about $100 a minute to keep lit, and the commercial is estimated to have cost almost $1 million.